Shepherd MASADE
Head of Business Operations

Shepherd Masade is a results-driven business development professional with over 5 years of experience growing client portfolios and building high-performing sales teams in the insurance and financial services industry.

As a Unit Manager at Custodian Investment Plc, Shepherd led strategic initiatives that drive customer acquisition, market penetration and revenue growth. He has a proven ability to identify opportunities, develop long-term relationships and deliver tailored financial solutions that meet both individual and corporate needs.

With a strong foundation in sales advisory and team leadership, Shepherd has consistently exceeded performance targets by translating vision into action through data-backed strategies and client-focused execution.

He is passionate about reshaping the insurance narrative in Nigeria using education, technology and personalized service to make protection and financial planning more accessible and relevant to today’s businesses and individuals.